Storyboard v2.1

gtm-competitor-ad-research · 19:03 · 4K60
Clarity-First Re-edit

Treatment Distribution

~33
Keyword pops
8
PiP segments
10
Fullscreen
3
Breathing room

v2.1 Changes (clarity re-pass)

Restored → Fullscreen
theory_frame @8:41
Mental model diagram — "saturated market → two paths diverge." Audio says "two directions" but viewer must hold branching logic in head. Diagram makes it processable at a glance. Breaks monotony in biggest drop-risk zone.
Restored → Fullscreen (dark zone)
stat_32k @11:19
"$32K deal from a single LinkedIn like" — numbers process differently as big visual. Dark-zone cut = "this matters, stop and see it."

GPT Image 2 Backgrounds — 10 Cards

v1 used flat color + SVG grid. v2.1 upgrades all fullscreen cards with content-matched sketchboard illustrations via GPT Image 2. Each image follows the additive rule: illustration shows something the TEXT doesn't say.

01 · Title Card · Light Zone
Completed lead magnet report
Text = video title. Image = the RESULT — a finished personalized report document with checkmarks, "qualified" stamp, ink annotations. Shows what you'll build.
02 · Roadmap · Light Zone
Winding path with 6 milestone flags
Text = step labels. Image = the JOURNEY — dotted path from bottom-left to upper-right, tiny thematic icons at each flag (magnifying glass → speech bubble → gear → spider → blueprint → rocket).
03 · Step 1 · Light Zone
Dashboard with extracted ad insights
Text = "research competitor ads." Image = extracted INSIGHTS — bar chart fragments, trend arrows, funnel sketch with ember on winning segments, binoculars in corner. Not ads themselves.
04 · Step 2 · Light Zone
Clipboard cross-referencing user voices
Text = "validate pain." Image = VALIDATION process — clipboard checklist connected by arrows to speech-bubble clusters, scale weighing hypothesis vs evidence, ember checkmarks.
05 · Step 3 · Light Zone
Workbench with assembled toolkit
Text = "infrastructure setup." Image = ASSEMBLED toolkit — workbench top-down: terminal window, wrench, gears, package boxes with ember tape, cables connecting into working system.
06 · Step 4 · Light Zone
Network diagram with flowing data
Text = "find APIs." Image = DATA FLOWING — network nodes connected by discovery tendrils, spider/crawler at origin, pipeline transforming raw data to structured output, ember on active connections.
07 · Theory Frame · Light Zone · RESTORED
Fork in the road — two diverging paths
Text = "two directions." Image = the DECISION MODEL — single road forking: left (crowded, funnel narrowing, dead-end) vs right (strategic, single figure, ember bullseye target). Signpost at fork. Shows the mental model visually.
08 · Stat $32K · DARK ZONE · RESTORED
Handshake + contract + liked-heart causal chain
Text = "$32K." Image = the MOMENT — handshake sketch (lower-right), signed contract (upper-left), one ember heart/thumbs-up connected by dotted line to contract. Shows causal chain: engagement → deal. Muted cream on charcoal.
09 · Step 5/6 · Light Zone
Blueprint pipeline — input to output
Text = "build the system." Image = ARCHITECTURE — person icons flowing through gear boxes, code brackets, filter funnels into a completed report with ember seal. Left-to-right pipeline flow.
10 · Recap · Light Zone
Completed journey — path with checkmarks + trophy
Text = step labels. Image = COMPLETION — same winding path as roadmap but all 6 flags now have ember checkmarks, finish line with trophy, confetti pencil marks. Mirrors roadmap = satisfying bookend.
01 Hook 0:00–0:30
HARD TRANSITIONS — snap on/off, zero easing, 1-frame cuts. Body keywords keep soft enter/exit.
0:01
action
$1,000s stamp
snap on · hard off
0:04
concept
what converts · what clicks
snap stagger 0.1s · hard off together
0:07
action
FREE · 10 MIN
snap on + scale-pop (1.05→1.0) · hard off
0:12
concept
Claude Code emblem
snap on · hard off
0:14
concept
1 → every prospect
snap on · hard off
0:22
action
1 → 1,000s + AT SCALE
counter ramp · AT SCALE snaps at peak
0:25
action
STEAL IT FREE + open-loop arrow
snap on · arrow draws 0.3s · hard off
0:29
fullscreen
TITLE CARD (logo) → hard-cut to roadmap
hard cut in · hard cut out
02 Roadmap 0:30
fullscreen · 2.5s · 6 steps build as pixel emblems · no changes
03 Step 1: Competitor Ad Research 0:30–2:00
talking-head → keyword pops
0:30
fullscreen
STEP 1 · Research Competitor Ads
0:38
concept
competitors
"your competitors are already running things that are likely working"
0:45
action
BUILD UPON IT
0:57
concept
LinkedIn Ad Library
1:09
concept
high leverage
1:18
aside
if they're spending, it's working
04 Walking Cold IQ's Ad Library 2:00–2:58
pip (screenshare + face window)
2:00
pip-start
Face → PiP bottom-left; screenshare fills frame
2:04
concept
Cold IQ
2:20
aside
gut instinct test
2:37
concept
bespoke to the recipient
2:45
action
BASELINE FOUND
05 Step 2: Reddit Validation 2:58–4:43
pip (screenshare) → talking-head with keywords
2:58
fullscreen
STEP 2 · Validate Pain on Reddit
3:05
pip-start
Screenshare: Reddit Find tool running
3:06
concept
Reddit Find
3:14
concept
real pain language
3:22
action
DIFFERENTIATE
3:30
concept
one-of-one lead magnets
3:39
aside
YOU pick the recipient, not an algorithm
06 Step 3: Infrastructure Setup 4:43–6:50
pip (screenshare — Cloudflare + Wrangler install)
4:43
fullscreen
STEP 3 · Infrastructure Setup
5:00
concept
Cloudflare
5:12
action
FREE TIER
5:30
concept
Wrangler CLI
5:55
concept
agent browser
6:15
aside
don't overuse it
07 Step 4: Apify API Research 6:50–8:16
pip (screenshare — Apify CLI)
6:50
fullscreen
STEP 4 · Find APIs with Apify
7:03
concept
Apify CLI
7:18
action
FIND + DISCOVER
7:28
action
RUN AT SCALE
7:45
concept
one-of-one lead magnet
8:00
aside
no Clay/Sheets orchestration
08 Theory: When Lead Magnets Work 8:21–10:20
⚠ Biggest drop-risk zone — talking-head + fullscreen mental model + keywords
8:21
talking-head
Breathing room — just face
8:30
concept
saturated market
8:41
fullscreen · RESTORED
theory_frame — whiteboard: two paths diverge from "saturated market" → (A) more upfront value vs (B) position against market
Clarity: adds visual FRAMEWORK for branching decision. Breaks keyword monotony.
8:55
aside
"another Klaviyo audit"
9:10
concept
worldview alignment
9:22
concept
bespoke lead magnet
9:39
action
3 REQUIREMENTS
9:50
aside
if you can't — don't bother
10:05
concept
demand capture
09 Reading the Research 10:20–12:02
pip (screenshare — Reddit results) → keyword pops
10:20
pip-start
Screenshare: Reddit research results
10:30
aside
"impressions went up, customers didn't"
10:40
aside
"6 months of LinkedIn, zero customers"
10:56
action
SYSTEM VALIDATED
11:05
aside
"no spray and pray"
11:19
fullscreen · RESTORED · dark zone
stat_32k$32K giant + "from a single LinkedIn like"
Clarity: number moment — processes differently as big visual. Dark-zone cut = punctuation.
11:40
concept
CRO target
10 Step 5/6: Building the System 12:02–14:51
pip (screenshare — live build in Claude Code)
12:02
fullscreen
STEP 5/6 · Build the System
12:10
pip-start
Screenshare: Claude Code
12:31
concept
Hidden Pipeline Report — NAME REVEAL
12:45
aside
"sexy offer name"
13:15
action
BUILD FOR ONE
13:40
concept
Apify actors
14:20
action
PLAN MODE
11 The Report + Open Source 14:51–16:42
pip (screenshare — report visible, blurred PII)
14:51
action
THE PAYOFF
15:10
concept
real buyer names (blurred)
15:30
action
FIT · ENGAGED · INTENT
16:02
action
OPEN SOURCE — closes hook open-loop
16:10
concept
github.com/LeadGrowGTM
12 Running at Scale 16:42–17:52
pip → talking-head with keywords
16:42
pip-start
Screenshare: running at scale demo
16:54
action
/hidden-pipeline
17:10
action
1 → 1,000s
17:30
pip-end
Back to talking head
17:41
action
BOOK A CALL
13 Recap + Outro 17:52–19:03
fullscreen → talking-head signoff · no changes
17:52
fullscreen
RECAP — 6 steps as pixel emblems (mirrors roadmap)
~18:10
talking-head
Logo sign-off, end screen